THE "CHAI" IS THE LIMIT
- claudia80510
- Feb 4
- 1 min read
Updated: Feb 12
What started as a simple dream by two brothers, both first-generation Indian Americans, has resulted in nationwide success. The vision behind Kolkata Chai was clear—share authentic, traditional masala chai with the world. With a passion for their heritage and a love of chai, they turned to Hassan Minhaj, a celebrated comedian. Guests attending Minhaj’s comedy shows couldn’t get enough of their chai.
Kolkata Chai, as a small startup, lacked the resources to take their product on the road. With the help of Roast Coffee Company, a beloved coffee shop from Milwaukee, Kolkata has been able to offer their chai at many of their locations.

The collaboration saw Kolkata Chai and Roast Coffee traveling to iconic venues such as Radio City Music Hall in NYC,the Masonic Theater in San Francisco, The Anthem in DC, and the Chicago Theater in Chicago.

As thousands of guests attended Minhaj’s performances, they were greeted not only with laughter but also with the rich, comforting warmth of authentic masala chai.
The partnership succeeded because client partners like Wolfgang Puck, Blue Plate Catering, and Occasions Caterers provided essential support through ghost kitchens in various cities. This allowed Kolkata Chai to prepare beverages on-site and focus on product delivery without logistical concerns.
The success of this coast-to-coast partnership wasn’t just about sampling chai; it was about creating an experience. Guests at each venue not only got to taste the authenticity of Kolkata Chai but also connected with the story behind it—a story of heritage, passion, and the power of great partnerships.
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